I am 26 weeks pregnant with twins and have used this product for the last 3 weeks.
I do not notice any new stretch marks, since using this product. I switched from a popular brand, sold at maternity stores to this product because of the texture and smell. The texture is like honey butter, so no hard wax surface to dig into to get the product on your stomach like others. The butter does not have any petroleum, lanolin or parabens. It is an oil based product. I apply it in the morning and evening and have had great luck not itching so much during the day.
I like the smell because it seems very natural and light. I also like being itch free and stretch mark free. I would definitely recommend this to family and friends who are pregnant.

Price: $19.95
Website:http://www.mothersintuition.com/
Age range: Maternity
Pros: Relieves itching, light & natural smell, great texture
Cons: None
Ease of Use: Easy!
Packaging: 4oz plastic tub - easy to dip into to apply
Durability: Works as promised, durable packaging.
Would you recommend to friends? Yes!
Overall Rating (1-5; 5 is best): 5